Brandon Michaels, CEO, Mazuma Credit Union
Financial education allows a credit union to benefit its community by leveraging its financial in-house expertise.
This is the second in a series of five articles concerning the unique role credit unions can play in leading the financial services industry through a strategy that embraces Corporate Social Responsibility (CSR).
The first installment of this series demonstrated that in the increasingly competitive financial services marketplace, credit unions have an advantage by enjoying higher levels of customer/member loyalty driven, in part, by a proactive CSR platform. Credit unions can, therefore, serve as a model for how a financial institution can drive growth through community connections based on CSR.
This second installment in the series looks at the advantages of and various approaches to using in-kind, or non-cash, contributions to CSR efforts. This approach leverages in-house assets—either products or employee expertise—and results in high returns on investment to both the community and the company.